Requirements & tools
Stripe
The Marketing Operations Program Manager, Sold Funnel at Stripe owns end-to-end delivery of sales-development transformation programs. Core responsibilities include leading the requirements, vendor selection, contracting, implementation, and adoption of third-party AI SDR software; driving custom features within those tools; partnering with internal product and engineering teams to translate operational needs into product requirements; and maintaining scalable program documentation. The role coordinates pilot programs, summarizes feedback, identifies launch-blocking issues, and escalates risks across stakeholders. Day-to-day work involves close partnership with Growth, Demand Generation, Regional Marketing, Lifecycle, Sales Development, and Marketing Technology teams. Required background: program management experience in B2B SaaS marketing operations, deep familiarity with marketing automation platforms and CRM systems, and strong written communication for cross-functional alignment. Stripe operates as a fully remote-friendly company within the US and Canada, with quarterly team in-person gatherings. Benefits include equity, comprehensive health coverage, and learning stipends.
To apply for this job email your details to artem.leghnev@hotger.com
Role context
Marketing Operations Program Managers at scaled SaaS companies sit at the intersection of marketing systems, sales-development workflows, and AI-augmented automation. At Stripe, this Sold Funnel role drives programs that transform how sales development teams identify, qualify, and convert prospects — including the rollout of AI SDR tooling, third-party software implementation, and process redesign across Growth, Demand Generation, Regional Marketing, and Sales Development functions. The position is fully remote within the US and Canada and reports into Stripe’s Marketing Operations team. Strong fit for systems-thinkers with hands-on marketing automation experience and a track record of cross-functional program delivery in B2B SaaS environments.
Quick facts
Frequently Asked Questions
What is the difference between a Marketing Operations Program Manager and a Marketing Operations Director at Stripe?
Program Manager roles like this Sold Funnel position focus on specific cross-functional workstreams with defined scope (e.g., AI SDR rollout, vendor implementations). Director roles own broader strategic charter across multiple program areas, headcount management, and budget ownership. Stripe's Marketing Operations team operates with multiple Program Managers reporting into team leadership; this role is an individual-contributor position with significant program ownership.
Is this position technical or business-leaning?
The role is firmly business-leaning but requires technical fluency. Day-to-day work involves writing requirements documents, evaluating SaaS vendor architectures, and translating marketing workflows into engineering product specs — not writing code or designing systems. Comfort with SQL queries for ad-hoc analysis is helpful but not required; deeper technical depth is owned by partner engineering teams.
How does Stripe structure its Marketing Operations function?
Stripe's Marketing Operations team is organized around the marketing-to-sales funnel stages — Top of Funnel (TOFU), Mid Funnel, and Sold Funnel (this role's focus). Each pod owns systems, processes, and program execution for its stage, partnering with regional marketing teams in NAMER, EMEA, and APAC. The Sold Funnel pod specifically owns sales development workflows and AI-driven prospecting initiatives.